What brand did Novartis revive in 2003 for its generic drugs business?
Roche
Pfizer
Sandoz
Merck
Answer
The Sandoz brand, which had disappeared for three years following the merger that created Novartis, was revived in 2003 when Novartis consolidated its generic drugs businesses into a single subsidiary and named it Sandoz.
Unveiling Novartis: A Pharmacological Odyssey
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