What was Mandelson's role in the 1997 election?
Rebranding Labour as New Labour
Campaign Manager
Policy Advisor
Speechwriter
Answer
Rebranding Labour as New Labour was Mandelson's key role in the 1997 election. He modernized the party's image, policies, and message, distancing it from its traditional socialist roots. This strategic move appealed to a broader electorate and contributed significantly to Labour's landslide victory, ending 18 years of Conservative rule.
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