Which famous basketball player signed an endorsement deal with Nike in 1984?
Michael Jordan
Magic Johnson
Larry Bird
Kareem Abdul-Jabbar
Answer
In 1984, Nike signed a young basketball player named Michael Jordan to an endorsement deal. This partnership led to the creation of the Air Jordan brand, which has become one of the most successful and iconic lines of athletic footwear.
Running the Empire: The Ultimate Phil Knight and Nike Co-Founder Trivia Challenge!
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