Which of these innovations did Ray Kroc NOT introduce to McDonald's?
Drive-thru service
Standardized menu
Assembly-line food preparation
Aggressive expansion
Answer
Ray Kroc did not introduce drive-thru service to McDonald's. He did, however, implement a standardized menu, an assembly-line system for food preparation, and an aggressive expansion strategy that helped McDonald's become a global fast-food giant.
Ray Kroc Challenge: 23 Questions for True Fans Only