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What was the primary target market for Sears, Roebuck and Company in its early years?
Urban residents
Rural residents
Wealthy individuals
Business owners
Answer
In its early years, Sears, Roebuck and Company primarily targeted rural residents who had limited access to retail stores. The company's mail-order catalog allowed these customers to conveniently shop for a wide variety of products from their homes.
Master of Mail-Order: The Richard Warren Sears Story Quiz
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