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Venturi was awarded the Pritzker Prize in 1991, an esteemed accolade recognizing his significant contributions to architecture. His innovative approach, known as "Venturi Complexity," challenged the prevailing modernist dogma by embracing historical references, symbolism, and the incorporation of ordinary elements into architectural design. Venturi's work has had a profound influence on contemporary architecture, inspiring a generation of architects to explore new possibilities in architectural expression.