Which book did Roger Enrico write about his experiences at PepsiCo?
The Pepsi Challenge
The Cola Conquest
The Other Guy Blinked
Soda Wars
Answer
Roger Enrico wrote a book titled "The Other Guy Blinked: How Pepsi Won the Cola Wars." In this book, he shared his experiences and insights from his time at PepsiCo, detailing the company's strategies and successes during the intense competition with Coca-Cola.
Enrico's Empire: The Ultimate Roger Enrico Quiz for Business Aficionados