What year did Bass create the logo for United Airlines?
1968
1972
1974
1976
Answer
United Airlines’ iconic double-lined blue and gold globe logo, often called the "Tulip" or "U-Tail," was designed by Saul Bass in 1974. Bass sought to create a bold yet simple visual representation that conveyed forward movement, speed, and technological advancement, aligning perfectly with United's desire for a modernized brand identity as the airline industry continued to grow and evolve during that period.
Designing the Iconic: A Visual Journey Through Saul Bass's Legendary Works
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