What year did Saul Bass redo the Bell System logo?
1965
1969
1972
1980
Answer
In 1969, graphic designer Saul Bass redesigned the Bell System logo, simplifying the original symbol while retaining its core visual elements. His update featured a lowercase "bell," a clean and distinct typeface, and a streamlined design that reflected the company's commitment to modernization and technological advancement. Bass's redesign effectively updated the Bell System's visual identity while preserving its legacy and brand recognition.
Designing the Iconic: A Visual Journey Through Saul Bass's Legendary Works
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