What was the name of the joint venture between Sony and Bertelsmann in 2004?
Sony BMG
Bertelsmann Sony Music
Global Music Alliance
International Music Partnership
Answer
In 2004, Sony and Bertelsmann established a 50-50 joint venture called Sony BMG. This venture combined the operations of Sony Music and Bertelsmann Music Group. Sony later acquired Bertelsmann's stake in 2008.
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