Gidget, a Chihuahua, was Taco Bell's mascot from 1997 to 2000. She became famous for her catchphrase "Yo quiero Taco Bell," which means "I want Taco Bell" in Spanish. Gidget's popularity led to a surge in the chain's sales during her time as the mascot.
Taco Bell Brainpower Battle: 20 Questions to prove your mental prowess