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The name of Vijay Deverakonda's fashion brand is Rowdy Wear, a clothing line that embodies the actor's personal style and philosophy. Designed with a focus on comfort, individuality, and self-expression, Rowdy Wear features a range of apparel and accessories that cater to the modern, fashion-conscious individual. The brand encourages its wearers to embrace their unique personalities and exude confidence, reflecting Vijay Deverakonda's own charismatic persona and connection with his fans.