1. Home
  2. / William C. Durant
  3. / What was the main goal of Durant's holding company system?

What was the main goal of Durant's holding company system?

  • Eliminate competition

  • Increase profits

  • Improve car quality

  • Expand globally

Answer

Durant's holding company system aimed to eliminate competition by acquiring and consolidating various automobile marques under a single corporate entity. This allowed the companies to share resources and reduce costs while maintaining the appearance of independent brands.
William C. Durant Trivia Triumph: 22 Questions to Claim Victory

William C. Durant Trivia Triumph: 22 Questions to Claim Victory

Take the William C. Durant Quiz
Subscribe newsletter

Subscribe Now!

Learn something
new everyday

Playing quizzes is free! We send 1 quiz every week to your inbox