What was the name of the painting William Lever bought to compete with A & F Pears' marketing strategy?
The New Frock
The Lady in Red
The Soap Maiden
The Clean Family
Answer
To compete with A & F Pears' marketing strategy, William Lever bought The New Frock by William Powell Frith. This painting was used to promote Sunlight Soap, one of Lever Brothers' most popular products.
William Lever, 1st Viscount Leverhulme Knowledge Quest: 25 Questions to Uncover Your Understanding