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Which painting by William Powell Frith did Lever buy to promote Sunlight Soap?
The New Frock
Bubbles
The Railway Station
Derby Day
Answer
William Lever bought "The New Frock" by William Powell Frith to promote Sunlight Soap. This acquisition was part of Lever's strategy to use art for marketing, following the lead of his rival soap company A & F Pears.
William Lever, 1st Viscount Leverhulme Knowledge Quest: 25 Questions to Uncover Your Understanding
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