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What is the term for submitting fake reviews to promote one's own business or harm competitors?

  • Astroturfing

  • Sockpuppeting

  • Shilling

  • Clickbaiting

Answer

The practice of submitting fake reviews to promote one's own business or harm competitors is called "astroturfing." Yelp has implemented various measures to combat this issue and maintain the reliability of its review system.
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