To what does'direct-response' refer in advertising, like Billy Mays did?
Mail catalogs
Infomercials
Billboards
Social media ads
Answer
Infomercials are a form of direct-response advertising, made popular by figures like Billy Mays, that involve the direct sale of a product or service through television programming, often with a call to action for viewers to purchase immediately through a provided contact number or website.
Billy Mays Mania: The Ultimate Sales Pitch Quiz
More Questions
Before his television career took off, Mays sold products on..?
The tagline'Billy Mays here for..' was typical of his..?
What distinguishing vocal characteristic did Billy Mays have?
Billy Mays had a documentary-style television series on which channel?
What year did Billy Mays begin appearing on the Home Shopping Network?
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