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Lifetime Achievement Award: This award recognizes Bo Diddley's significant contributions to the rhythm and blues genre. It acknowledges his groundbreaking musical style, which fused elements of blues, rock and roll, and African rhythms. Diddley's unique "Bo Diddley beat" became a cornerstone of rock and roll music, influencing countless artists. His innovative guitar playing and songwriting skills earned him a place among the pioneers of rock and roll.