What industry did Bernays work with to promote female smoking?
Fashion
Automotive
Film
Tobacco
Answer
The tobacco industry saw an opportunity to expand their market by targeting women, who were traditionally discouraged from smoking. Edward Bernays, a pioneer in public relations, played a pivotal role in this effort. Bernays cleverly employed psychoanalysis and influential figures to create a cultural shift, portraying smoking as a symbol of women's liberation and empowerment. This strategy proved highly effective, contributing significantly to the rise in female smoking rates.
Master of Manipulation: The Untold Story of Edward Bernays
More Questions
What's the title of Bernays' book that gave insights into managing public information?
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Which technique did Bernays use to control the masses?
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Who wrote "The Father of Spin," a biography on Bernays?
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