Who wrote "The Father of Spin," a biography on Bernays?
Bob Woodward
Larry Tye
Malcolm Gladwell
Walter Isaacson
Answer
Larry Tye, the author of "The Father of Spin," presents a comprehensive biography of Edward Bernays, widely regarded as the pioneer of public relations. Bernays' innovative approach to shaping public opinion during the early 20th century left a lasting impact on the field of communication. Tye effectively highlights Bernays' strategies, influence, and legacy, providing valuable insights into the evolution of public relations and its role in modern society.
Master of Manipulation: The Untold Story of Edward Bernays
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