What was the name of Bernays' book released in 1923?
Crystallizing Public Opinion
Mastering the Masses
The Voice of the People
Propaganda Techniques
Answer
Crystallizing Public Opinion, published in 1923, is Edward Bernays' seminal work on public relations. In this book, Bernays argues that the manipulation of public opinion is a necessary tool for modern democracy and that it can be used to shape public opinion in a positive way. He also provides practical advice on how to use public relations techniques to achieve specific goals.
Master of Manipulation: The Untold Story of Edward Bernays
More Questions
Edward Bernays worked for which major electrical company?
Bernays was instrumental in promoting what campaign for Lucky Strike?
Which of the following is *not* a topic covered in Bernays' book "Propaganda"?
How was Edward Bernays related to Sigmund Freud?
Bernays helped to popularize the term "PR" which stands for what?
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