What is the title of Bernays' work that theorizes public relations?
Media Mastery
Opinions in Action
Propaganda
Public Rhetoric
Answer
Propaganda, as theorized by Edward Bernays in his work of the same title, is a form of communication that seeks to influence the beliefs, attitudes, and behaviors of a target audience. Bernays argued that the conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in society, and that this manipulation can be used for both good and evil ends.
Master of Manipulation: The Untold Story of Edward Bernays
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