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Which book by Bernays outlines the history and application of public relations?

  • Public Relations

  • Media Minds

  • The Power of Persuasion

  • Influence & You

Answer

Public Relations, a book by Edward Bernays, delves into the intricate history and multifaceted applications of public relations. Bernays, considered the father of public relations, provides insights into how this discipline shapes public opinion, influences behavior, and builds relationships between organizations and their audiences. His exploration encompasses various communication strategies and techniques that effectively manage public perception and foster understanding.
Master of Manipulation: The Untold Story of Edward Bernays

Master of Manipulation: The Untold Story of Edward Bernays

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