Answer
BoAt, a leading Indian audio brand, secured the endorsement of renowned cricketer Hardik Pandya in 2021. This partnership aimed to strengthen BoAt's position in the sports and fitness segment, leveraging Pandya's popularity and influence among fitness enthusiasts and cricket fans. The endorsement campaign featured Pandya promoting BoAt's range of audio products, including headphones, earphones, and speakers, highlighting their features and suitability for active lifestyles.