1. Home
  2. / Howard Schultz
  3. / What major event prompted Schultz to return as Starbucks CEO in 2008?

What major event prompted Schultz to return as Starbucks CEO in 2008?

  • Financial crisis

  • A merger

  • A product recall

  • A change in ownership

Answer

During the 2008 financial crisis, Howard Schultz returned as Starbucks CEO to help the company navigate the challenging economic environment. He led a series of changes, including mass firings and store closures, to steer the company back to growth.
Mastering the Schultz Saga: How Well Do You Know the Starbucks Legend Howard Schultz?

Mastering the Schultz Saga: How Well Do You Know the Starbucks Legend Howard Schultz?

Take the Howard Schultz Quiz
Subscribe newsletter

Subscribe Now!

Learn something
new everyday

Playing quizzes is free! We send 1 quiz every week to your inbox