What major event prompted Schultz to return as Starbucks CEO in 2008?
Financial crisis
A merger
A product recall
A change in ownership
Answer
During the 2008 financial crisis, Howard Schultz returned as Starbucks CEO to help the company navigate the challenging economic environment. He led a series of changes, including mass firings and store closures, to steer the company back to growth.
Mastering the Schultz Saga: How Well Do You Know the Starbucks Legend Howard Schultz?