How did Juicero attract negative media attention?
Expensive
Packets could be squeezed by hand
Noisy
Heavy
Answer
Juicero's packets could be squeezed by hand, rendering the expensive juicing machine unnecessary. This revelation sparked negative media attention, as consumers felt misled by the company's claims about the machine's convenience and efficiency. The resulting backlash damaged Juicero's reputation and ultimately led to the company's demise.
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