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What was Juicero's business model?

  • One-time purchase

  • Subscription

  • Pay-per-use

  • Freemium

Answer

Subscription was Juicero's business model. Customers subscribed to receive regular shipments of pre-packaged juice packs, which were then inserted into the Juicero machine to extract the juice. The subscription model provided Juicero with a recurring revenue stream and allowed it to control the distribution of its products. However, the high cost of the machine and the limited variety of juice packs available led to the company's failure.
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