What was Juicero's main selling strategy?
Retail
Subscription
Wholesale
Direct sales
Answer
Subscription was Juicero's primary selling strategy. Customers were enticed to purchase a proprietary juicer, and then subscribe to a service that delivered pre-packaged produce pods. This model aimed to create a recurring revenue stream and foster customer loyalty by providing convenience and freshness. However, the high cost of the juicer and produce pods, coupled with the limited functionality of the machine, ultimately led to Juicero's demise.
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