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K-pop, a genre of popular music originating in South Korea, is the primary musical style associated with Kang Seung-yoon. This genre is characterized by its catchy melodies, energetic dance routines, and often incorporates elements of hip-hop, pop, and electronic music. Kang Seung-yoon, as a member of the K-pop group WINNER, has gained recognition for his contributions to this genre through his vocals, songwriting, and stage presence.