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Who was Leon Festinger?

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Answer

Leon Festinger was an influential American social psychologist known for his groundbreaking research on cognitive dissonance, which refers to the mental discomfort experienced when holding two or more contradictory beliefs, ideas, or values. His theory suggests that people are motivated to reduce this dissonance by changing their beliefs, attitudes, or behaviors to achieve cognitive consistency.
Uncovering the Mind: The Leon Festinger Journey

Uncovering the Mind: The Leon Festinger Journey

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