Answer
The label owned by Swizz Beatz's family was Ruff Ryders Entertainment, a prominent hip-hop record label founded in 1993 by brothers Joaquin "Waah" Dean, Darrin "Dee" Dean, and Chivon Dean in Yonkers, New York. The label gained significant popularity in the late 1990s and early 2000s, releasing chart-topping albums by artists such as DMX, Eve, and Drag-On, and contributing to the rise of East Coast hip-hop during that era.