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Jeffrey Bruce Atkins Sr., better known by his stage name Ja Rule, is an American rapper, singer, and songwriter. Emerging in the late 1990s, he gained prominence with his debut album, "Venni Vetti Vecci" (1999), which featured hit singles like "Holla Holla" and "Between Me and You." Ja Rule's subsequent albums, including "Rule 3:36" (2000) and "Pain Is Love" (2001), helped solidify his position in the music industry.