What inspired Richard Warren Sears to start his mail-order business?
A shipment of watches
A book on retail
A business seminar
A conversation with a friend
Answer
Richard Warren Sears started his mail-order business after he received an unexpected shipment of watches. He saw an opportunity to sell the watches to other railroad agents and station masters, and this venture eventually led to the creation of Sears, Roebuck and Company.
Master of Mail-Order: The Richard Warren Sears Story Quiz
More Questions
In which city was the first Sears, Roebuck and Company store opened?
What was the name of the famous Sears, Roebuck and Company catalog?
What innovative marketing strategy did Sears, Roebuck and Company use to attract customers?
What was the primary target market for Sears, Roebuck and Company in its early years?
Which product category did Sears, Roebuck and Company NOT sell in its early years?
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