What was one of Steve Easterbrook's major initiatives as McDonald's CEO?
All-day breakfast
Eliminating drive-thrus
Introducing vegan burgers
Removing soft drinks from the menu
Answer
One of Steve Easterbrook's major initiatives as McDonald's CEO was the introduction of all-day breakfast. This move was aimed at boosting sales and adapting to changing consumer preferences. It proved to be a successful strategy for the company.
Steve Easterbrook Genius Quiz: 22 Questions for the intellectually inclined
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