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Oracle Corporation, a technology giant, made a strategic move in 2011 by acquiring RightNow Technologies, a prominent provider of cloud-based customer relationship management (CRM) software. This acquisition solidified Oracle's position in the competitive CRM market and expanded its offerings to cater to a broader range of customer needs. The move showcased Oracle's commitment to innovation and customer-centric solutions, establishing it as a key player in the rapidly evolving CRM landscape.