Answer
Sure, here's a 60-80 word explanation: Richard Ashcroft, the lead vocalist of The Verve, commissioned Michael Glazer to direct music videos for his solo career. Glazer's collaborations with Ashcroft showcased his versatility in the music video medium, extending beyond his notable work with Radiohead. These projects highlighted Glazer's ability to capture the essence of the artist's music and create visually striking and memorable narratives.