What was the name of the rival soap company that used art for marketing?
A & F Pears
Smith & Johnson
Baker & Sons
Taylor & Co.
Answer
A & F Pears was the rival soap company that used art for marketing, buying paintings such as Bubbles by John Everett Millais to promote its products. In response, William Lever also began acquiring illustrative works to promote his own soap brands.
William Lever, 1st Viscount Leverhulme Knowledge Quest: 25 Questions to Uncover Your Understanding