How has the Zellers brand name been reintroduced as of 2023?
Store-within-a-store in Hudson's Bay
Standalone locations
Online-only store
Part of a different retail chain
Answer
As of 2023, the Zellers brand name has been reintroduced as a store-within-a-store inside over two dozen Hudson's Bay department stores, complemented by online shopping. This is seen more as a merchandise diversification for HBC stores than a revival of Zellers.
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