Bernays' famous campaign led to an increased number of what in women?
Voting
Workplace roles
Smoking rates
College degrees
Answer
Smoking rates rose among women due to Edward Bernays' influential campaign, which cleverly exploited the psychology of women's desire for liberation and social acceptance. By associating smoking with empowerment and freedom, Bernays effectively targeted a previously untapped market, resulting in a notable surge in female smokers.
Master of Manipulation: The Untold Story of Edward Bernays
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