Bernays' work fundamentally addressed the behavior of which group?
Children
Soldiers
Politicians
Masses
Answer
The answer, masses, refers to Bernays' focus on understanding and influencing the behavior of large groups of people. Bernays, considered the father of public relations, pioneered the use of psychology and sociology to shape public opinion and manipulate consumer behavior. He believed that by understanding the psychological dynamics of the masses, it was possible to effectively communicate messages and influence their actions.
Master of Manipulation: The Untold Story of Edward Bernays
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